Arguably, the most significant benefit of Google’s platform is its measurability. billboards, brochures, and business cards) are still alive and well, Google Ads has taken marketing to a whole new level. While the days of conventional advertising (i.e. The basic premise of Google Ads is simple: we curate a list of optimum keywords for your ad groups, show your ad to people actively searching for your product and/or service, and then these potential customers click on your ad to visit your website. Google Ads can also highlight areas of your website that can be enhanced with on-page SEO. Pay-per-click campaigns are customer targeted, extremely effective, and can deliver an incredible return on investment (ROI). Ethos Copywriting offers results-focused Google Ads management services. Google Ads (previously known as Google AdWords) is a comprehensive paid advertising program created by Google.
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